Before we start you need to understand the concept of email marketing in order to comprehend what GetResponse do.

So… What is email marketing?

Email marketing is a branch of direct marketing where companies send emails with commercial material about products or services they have, to a list of people who have signed up to their email marketing campaign. The aim of email marketing is to lead people to a company’s website or to buy from a salesperson.

Related Post: How To Start Email Marketing: 6 Easy Steps For Beginners

Having that said, the first thing you have to do is to lookup for an email marketing platform to make your work easier, and of course, you need to choose the right one among so many options that exist nowadays.

GetResponse is one of the best alternatives in the market, and from my experience, this platform does not fall short of your expectations as a marketer or business owner who needs to reach its customers.

But…What exactly is GetResponse?

GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers.

GetResponse gives you a 99.5% assurance to make sure your messages reach destination inboxes and don’t end up into the spam box. This sets you for success by establishing responsive and profitable relationships with your contacts.

The main goal of this platforms is not only to help you deliver your categorized email but also uses a various management tool to maximize your ROI by generating leads and enhancing customer experience which will be reflected by the growth of sales.

How Will GetResponse Improve Your Business?

Let’s consider this service as a funnel. GetResponse offers a process which starts with generating traffic and leads ending in sales and customers relationships.

Also, another main features, like email marketing and stores enhances the customer experience and convince them to turn to leads or sales.

1. Traffic And Leads Generation

GetResponse is a platform that is equipped with tools to help generate leads and traffic. The platform features target advertising on major social media networks such as Facebook, Instagram, and Twitter.

Setting up social media on GetResponse is a very easy process, you just have to connect your Facebook Page to your GetResponse account, you won’t even need to switch between different dashboards to reach your audience on social media. After that you will have to:

Target Your Audience

Engage unique visitors to build your list, find similar audiences, or run campaigns to reach your contacts and social media fans. Use Facebook Pixel to see what people like, then create customized remarketing campaigns based on your GetResponse page visits.

Set Your Budget And Timing

Decide how much money you want to spend on your ads.

Design Your Ad

Add your message, image, and a clear call to action. Use the GetResponse Social Ads Creator app to create stunning images on the go, even if you’re not a designer.

Submit

2. Landing Pages

GetResponse has hundreds of templates that range from opt-in pages, promo pages and download pages to video and thank you pages.

Also, these templates are customizable designs, a user-friendly drag-and-drop editor and has integrations to key CRM and analytics tracking systems such as Salesforce and Google Analytics.

With so many categories to choose from, you have countless ways to make your company landing page come to life, and most importantly, convert.

These landing pages accommodate both desktop and mobile devices. GetResponse grants you free access to its subdomains. These domains are certified and protected by an SSL certificate.

Users can share landing pages on Facebook, Twitter, Pinterest, Google Plus and LinkedIn, instantly with the click of a button in order to let your client know more about your product or service.

GetResponse helps you to install a sense of urgency among your customers. You achieve this by attaching a countdown timer on either product launches offers on sales, event registration, and webinar events.

3. eCommerce

If you’re a new or a seasoned online business owner, GetResponse can help you drive your sales and subscriptions through a set of eCommerce features that make it easier to add new customers to your list, gather information about their shopping habits, and reach the right customer at the right time.

Nowadays there are several platforms you can choose to create an online shop, for example, on Shopify. You can integrate this store with GetResponse and you will be able to promote it via both email lists and landing pages.

GetResponse support multiple platforms such as Magento, Stripe, Etsy, Big Commerce, Shopify, and WooCommerce.

The main Features GetResponse offer to an online shop owner are:

Drive subscriptions

You can give your customers many opportunities to join your mailing list. They can sign up:

• As part of the checkout process
• When creating an account
• Via forms and exit popups on your site
• When they subscribe to your newsletter

Collect information to plan marketing strategies

Besides the list-building tools, you can rely on these methods to collect useful information about your customers:

• Export customer data to GetResponse, including custom fields and ecommerce data
• Enable ecommerce tracking to gather information about what products your customers buy
• Track site visits to see what products your customers are interested in

Create targeted offers to drive sales

Stay in touch with your customers and send them targeted offers based on their purchase and website behavior.

With the ecommerce search conditions, you can identify the customers who have already bought or left the cart abandoned and send them product recommendations or special offers.

4. Email Campaign

You have probably signed up to an online store or to the website of the brand you like, everyone has done that as well. Since the moment you did it you were automatically introduced into their email marketing campaign.

This is because email marketing is the oldest online marketing strategy. It exists even before the internet.

One of the greatest features of GetResponse is that allows you to research information that helps you categorize your customers.

What do I mean by this?

Well, if you categorize your customers, you can create dynamic content that targets the customer-specific preference and needs, that helps you to connect with them because you are providing them with valuable information, and this could either turn to a lead, a subscription or a sale.

Also, you have to understand that each customer is unique concerning the right time to reach out. Therefore, GetResponse allows you to a perfect timing delivery for your emails, this means that the platforms help you find the right moment to communicate with your contacts.

5. Automation

Marketing automation is a suite of powerful conditions, filters, and actions. You combine all of them to create workflows that reflect a subscriber journey or experience.

When building a workflow, you can use one of GetResponse predesigned templates or build a workflow from scratch. This will help you speed up the process and minimize costs.

You can use the marketing automation templates to maintain your workflow even when you are away, for example, to:

• create a process dedicated to welcoming your new customers
• reward customer engagement,
• create a holiday promotional campaign,
• notify clients about a new product
• launch an online course.

GetResponse gives you an entire control of your email marketing from the design, workflow, communication, and even customer segmentation.

According to Litmus study in 2018. Email marketing return on investment said that for every $1 you invest, you will get a return of $38.

This is why email marketing is so important to use in any business and especially with a great platform like GetResponse that gives you the tools not only to generate leads but also create effective landing pages, webinar, email campaigns, handle ecommerce and automate most of these functions all in on place.